Cowboy Ted Redesign: Concept and Process Overview

Cowboy Ted Redesign: Concept and Process Overview

The Cowboy Ted Redesign project aimed to modernize the branding and digital presence of Cowboy Ted, enhancing its appeal and functionality for a broader audience. The goal was to create a visually engaging and user-friendly design that reflects the brand's values while improving navigation and accessibility.

My process began with research into the brand's identity, audience, and goals, followed by wireframing and prototyping to conceptualize the redesign. I utilized Figma for prototyping and layout design, ensuring a cohesive and responsive interface. Tools like Adobe Illustrator were used for refining graphics, while usability testing informed iterative improvements to the design.

The outcome is a polished, professional redesign that strengthens the brand's online presence and usability. This project demonstrates my ability to align visual aesthetics with functional design principles, ensuring an enhanced user experience while preserving the brand's unique identity.